Auto-Responders Myths Shattered!

The number of myths about the use of auto-responders is astounding. If you want to maximize your email marketing, then you need to realize the truth about the use of auto-responders.

MYTH # 1 – UNLIMITED MEMBERS SAVES MONEY

Many auto-responder companies market themselves as having unlimited size lists for a flat fee. They have convinced marketers that this is better. The larger auto-responder companies like? GetResponse, AWeber, or ConvertKit?charge you based on the size of your list. Unlimited must save lots of money, right?

The reality is that all auto-responders are cheap when compared to the income that lists can generate if used properly. You don’t need 10,000 people on a list to make serious money.

If you are keeping your list clean of those who have not opened or clicked an email in the last 6 months, then you can have a small, super-responsive list that should generate a minimum of $1 per month per list member. Most generate much more.

AWeber starts at $19 per month for 500 subscribers. Get Response is $15 per month for 1,000 subscribers. ConvertKit is $29 per month for 1,000 subscribers. If you go over that number, the price for 2,500 goes up by about $20. If you are making $1,000 a month from your list and are now growing to $2,500 a month, do you think you will be worried about an extra $20?

MYTH # 2 – DOUBLE OPT-IN IS BETTER

Better for who? Better for the auto-responder company? Absolutely! Better for the marketer? Not a chance!

If you want to build a list, then you want to “minimize friction” when it comes to getting people subscribed to your list. We design processes to try to make it as easy as possible for people to join. We reduce the number of pieces of information we ask to the bare minimum. Maybe we just ask for an email address, instead of an email address and name.

After doing everything to make it easy, why would we make a large hurdle for someone to jump over as the last step? It makes no sense.

Frequently, the confirmation emails end up in spam folders or being delivered an hour after the person filled in the form. This is why 20-50% of those who join a double opt-in list never confirm their accounts. They wanted to join, but they never made it to your list.

You cannot find a single 7 or 6 figure online marketer that uses double opt-in. If single opt-in beats double opt-in for them, why not for us?

MYTH # 3 – DOUBLE OPT-IN IS REQUIRED

Some people think that double opt-in is required by law in certain countries, like Canada and Germany. That is absolutely false.

Some countries require “Express Consent” but that does not mean double opt-in. Single opt-in shows “Express Consent” by law.

No country requires double opt-in legally.

MYTH # 4 – DOUBLE OPT-IN PREVENTS ABUSE

Double opt-in prevent spam abuse. Yes, it does, because someone else cannot sign you up for a list without access to your email account to click the confirmation email.

However, the risk of this happening is extremely low and abuse is very easy to spot. It is like eliminating all the doors and windows in your house to prevent burglars. Very effective, but not practical. We have to balance security with access.

Recommended Auto-Responder Programs

Do we currently recommend only Get Response, ConvertKit, and AWeber due to the ability to set up your campaigns/list as a single opt-in. Single opt-in is the accepted standard for professional email marketers. If you choose double opt-in instead, expect that 20-50% of the people you refer to your list will not make it into your autoresponder due to delayed confirmation emails or spam filtering. Losing 50% of your hard-earned subscribers is not acceptable in my opinion.

If you want to try a 30 day free trial of GetResponse or AWeber, or a 14 day free trial of ConvertKit click the link below the logos.

If you already have an account, click on the logo to link it to your list here.

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